What You Should Know About Retargeting, Pretargeting

Retargeting and Pretargeting are marketing buzz words that really mean something. They are a type of target marketing that involves using data analytics to market what you’ve seen (retargeting) or predict what you want (pretargeting).

Here’s an excerpt from the Adage article:

When more and more behavioral data is overlaid with checkout data, credit card data and recommendation engines, we will soon see a new era of personalized advertising.

Read the rest of the article here.