Retargeting and Pretargeting are marketing buzz words that really mean something. They are a type of target marketing that involves using data analytics to market what you’ve seen (retargeting) or predict what you want (pretargeting).
Here’s an excerpt from the Adage article:
When more and more behavioral data is overlaid with checkout data, credit card data and recommendation engines, we will soon see a new era of personalized advertising.
Read the rest of the article here.
What You Should Know About Retargeting, Pretargeting
Retargeting and Pretargeting are marketing buzz words that really mean something. They are a type of target marketing that involves using data analytics to market what you’ve seen (retargeting) or predict what you want (pretargeting).
Here’s an excerpt from the Adage article:
Read the rest of the article here.
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