There’s something special about inspiration, isn’t there? Inspiration helps you get up in the morning when every fiber of your being tells you not to. Inspiration allows you to look in the mirror every morning, knowing that what you’re about to do that day is worth it, no matter the expense. Inspiration is about striving to be more than you are and enjoying the fight it takes to get there. Inspiration is what drives D2 Media Consultants, Inc., and it’s what makes our work so meaningful to our team. We’re not here simply to manage an ad campaign or run a media relations strategy, we’re here to change the world with our clients.
Client after client, D2 Media has been inspired by those it works for. We’ve worked with companies both in the Capital Region and outside of it, and we’ve discovered that our work means something not only to our clients, but also the public at large. We’ve realized that with the right marketing strategy, we can help a company grow and enrich the lives of those around us. We’re driven by the way our clients inspire us, by the way they give so much of themselves to help us do our job, and the way our team works so hard to go beyond the fathomable and deliver something truly special. Marketing, advertising, and public relations are not all about messaging; they’re about creating an experience. And we love every chance we get to create that experience.
At D2, we aim to explore the impossible, invite risk, and ignore boundaries. We all should strive to be more than we are today and do more than we thought possible. Ultimately, it’s our care for clients, our care for our growth, and our care for the D2 brand that will separate us in the marketplace. We must strive to be more and do more. These are the people who work tirelessly together to make this all happen.
Don started D2 Media Consultants with a vision. He saw an opportunity to provide a new type of service to an aging industry. Armed with a Bachelor’s degree from Siena College and with almost 10-years of writing for publications like CBS News’ CNET.com, The New York Times, The Los Angeles Times, and Fortune, he set out to build a company that provides companies with global-like ideas for a local market. Never satisfied with what “the other guy” did, Don leads the D2 team with the singular vision of “changing the world — one creative campaign at a time.”
Ashley Reisinger, a Siena College graduate with a Bachelor’s degree in Marketing and a Minor in English, has worked with D2 Media since its founding. Ashley leads the D2 team in day-to-day operations, the creation of creative materials, social media, Web design, and event planning. Prior to joining D2 Media at its founding, Ashley worked for a local, major healthcare marketing firm. Ashley also has over a decade of experience in retail marketing including store layout, design, and displays, buying, Web design, video creation and retail promotion.
We are also proud members of:
We realize that failure is a part of life and we not only accept that, but also embrace it. If we live up to our mission, we are going to consistently attempt to change the world, and sometimes, we will need to start from scratch after realizing it doesn’t work. Along the way, we must always remember that failure is not the end, but rather the beginning of a creative renaissance that informs our future decisions.
There is something so freeing in taking a risk. While the fear in pushing boundaries may never go away, knowing that we have the courage to actually push those boundaries is exciting. Risk is too often set aside in favor of a guarantee. We view that as settling and want to always strive to see risk as an opportunity, not as a potential liability.
We are competing in a people business. Too often, companies desire higher profits rather than exceeding the expectations of their clients. We believe that our clients’ needs are paramount and while we are a for-profit company, our success is built on our people, our desire to do great things, and the reputation we build. Profits play no role in that.
We are stewards for the next generation. We will always strive to do what’s best for the greatest number of people and ensure that our communications are neither self-serving nor negatively impacting the world. We have been handed the opportunity to promote great things and enhance the lives for people who will ultimately use the products and services we promote. We must always respect that.
Not all products and services fit into our values. We will work only with those brands that share our vision for positive change. We will always aim to promote freedom, equality, human rights, and value to people around the world. We are a moral and ethical firm, and will not allow any opportunity to change that.
Accolades are nice, but they are fleeting. While we may have had success in the past, we realize that our work is never done. All of our clients have needs that must be addressed in a timely fashion, and our previous success will not guarantee our future success. We will use our success to inform our future decision-making, but not allow us to forget that tomorrow is a new day.
We never forget that we are a company made up of individuals who have lives outside of work. We always consider the ways in which our work will impact our families and take care to properly balance our hard work with our personal lives. We firmly believe we can better serve our clients by ensuring proper care of ourselves and those we love.
New or old, large or small, all clients matter equally to us and receive the same level of quality and attention. We do not differentiate clients by size or profitability and hold back the “best” work for certain companies. We deliver the finest consulting services to every client, no matter their size or budget.
We have no desire to follow the crowd. We are constantly examining conventional wisdom and finding holes in it to determine how we could benefit our clients more than any other firm. We are unorthodox in our thinking and believe that the combination of risk and innovation will allow us to develop and be first to the market with new techniques and services that will improve our service line.
The “D2” signature we place on all of our services means something to us. We believe that there is expertise, inspiration, and care behind our brand, and we always strive to maintain that. We are not satisfied with “good enough” and will never place the D2 brand on anything of which we are not personally proud. The D2 brand is something special we want to preserve and grow for future generations. We take its image seriously.
Lollipops Children’s Shop signed on to work with D2 Media as the company’s first client and remains a loyal one to this day. D2 Media first updated its logo and built the boutique a new Web site featuring information, pictures, and videos inviting visitors to take a glimpse at all the store offers. To this day D2 Media enjoys working with Lollipops Children’s Shop on sending out monthly e-mail newsletters and making seasonal updates, including videos, to its site.
Here’ what we created:
We were called upon to assist one of RealtyUSA’s agents in getting the word out that the agent’s office was still open and operating after a disaster struck. In addition, we were asked to help with a marketing campaign to generate “buzz” around an open house.
D2 Media became the agency of record for the City Mission to help elevate its communications and messaging to the next level. Ultimately D2 Media’s mission is to help the Mission achieve even greater success in its goals of helping the community.
D2 Media was contracted to create a Logo and Web Site for a new townhome development being constructed in Tobago.
Here’ what we created:
D2 carefully crafted and helped CDTA celebrate the Rensselaer Rail Station’s 10th Anniversary. We provided talking points, designed Media Kits, and created a Media Buzz around the milestone event. Since then, we have continued to provide excellent public relations services to CDTA.
Check out the Web Sites we have designed for Mio Vino:
Aside from creating a new Web Site, D2 Media took over and redirected Mio Vino’s Social Media campaign, crafted a new Communication Strategy, and provided Marketing services.
Here’s what we’ve done for SHE:
After crafting a new Web Site, D2 Media consulted with SHE and developed a Marketing Strategy. We used analytics and customer feedback to reach out to a broader audience. We created a Social Media presence and designed Ad campaigns to promoted the SHE brand.
Check out the Web Sites we have designed for Socha Management:
Aside from Web Design, D2 has been working closely with Socha Management in all areas of Marketing and Public Relations. We have designed welcome folders and collateral for new apartment tenants, organized press releases, created a Social Media presence, and crafted communication strategies.
Another Web Site design by D2 Media
D2 Media established a Social Media presence, built a new Web site, designed a new brand and logo. We took plain old “parking” and made it interactive and informative to the public — the exact message Metroplex needed.
D2 Media has reviewed SEO, provided analysis and insight into Adirondack Trust’s web site, provided digital marketing services, and provided copy writing.
We have written about the importance of data analytics in the past. Using those analytics to conduct research is a basic requirement…
The online world is an important component to every business. Better search results will help a company remain relevant in the eyes…
Winning and losing sales are part and parcel of business. But knowing you won or lost a sale isn’t enough. The question…
Putting content on your website, social media pages, or in offline print areas is more than just about the quantity of the…
We’ve stressed the fact that we are heavy into data analytics — not only during and after a campaign but more importantly, before…
Just like your time, a reporter’s time is valuable. He or she is working in a competitive environment where news needs to…